In this time he shot for clients as diverse as Aston Martin Racing, Elinchrom and L'Oréal, in addition to shooting campaigns and product testing for Olympus, and providing training for professionals. He has worked professionally in the photographic industry since 2014, when he started as an assistant to Damian McGillicuddy (who succeeded David Bailey as Principal Photographer for Olympus). The editor of Digital Camera World, James has 21 years experience as a magazine and web journalist. The full frame Canon EOS R5 sits at the top of the tree, with 45MP images and the best autofocus we've ever used, while the APS-C Nikon D500's 1.5x crop will extend the reach of your lenses (so a 200mm lens would become a 300mm, and so on). If stills are your focus, though, then the RX10 IV is an easy winner.įor the very best image quality, a DSLR or mirrorless camera with interchangeable lenses is the way to go. It offers less reach, at "just" 480mm maximum, but it boasts built-in ND filters, a log profile and 10-bit 4:2:2 shooting (via an external monitor). If video is important to you, the Panasonic Lumix FZ2500 is definitely the one to look at. Photographs are still good, though the RX10 IV's resolution and ISO still leave it in the dust, but the P1000's ridiculous 3000mm maximum zoom is 5 times greater – so if you're happy to sacrifice a bit of quality for pictures that you'd otherwise never be able to capture, this is the one to go for. The image quality and overall performance isn't as good, but if reach is what you're most concerned with then the Nikon Coolpix P1000 is simply untouchable. Sony Cyber-shot RX10 IV sample image (Image credit: James Artaius) If this product isn't for you Sony's menu structure is notoriously unfriendly, though, so be prepared to get used to hunting for settings in the labyrinthine options! The camera makes it easy for both newcomers and professionals to pick it up and start shooting great shots, whether you want to leave it on automatic or go fully manual. There are three customizable buttons, enabling you to put your own inputs at your fingertips, along with a highly useful focus limiter (handy, with a monster 24-600mm zoom range!), a focus mode adjustment dial, a zoom ring on the lens along with a zoom switch on the shoulder for fine or fast zooming respectively… The amount of controls and inputs is very impressive, though they might overwhelm newcomers. But with 4K and 120p this is still a versatile video option. It's still a shame that the touchscreen doesn't fully articulate, as this would have made it ideal for self-shooting, and the lack of ability to adjust settings or use menus via touch input is a pain. Especially with the option to shoot RAW images, giving you plenty of scope for post-production.Īs noted video shooters will be delighted with the physical and de-clickable aperture ring, but this camera also offers jacks for microphones as well as headphones. It all starts with the autofocus, which is honest and adapts to whatever the shooting situation, and ends with the image quality, which delivers stills and video that capture plenty of detail. Whatever you're shooting – portraits, landscapes, wildlife, video, vlogs, b-roll – the RX10 IV gives you all the options you could ask for. Sony Cyber-shot RX10 IV sample image (Image credit: James Artaius) Sony Cyber-shot RX10 IV: Performance
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